Enhanced Direct Enrollment (EDE) is a new standard created by the Centers for Medicare and Medicaid Services (CMS) to simplify enrollment in health plans sold through the Federally Facilitated Marketplace (FFM) for the 2019 Open Enrollment Period, allowing brokers and consumers to start and finish their health insurance enrollments on a single website. Eliminating what has been known as the HealthCare.gov “double-redirect” makes enrollment easier, allows health insurance carriers and brokers the ability to service their customers more efficiently, and aims to decrease high drop-off rates. The new technology is good for consumers, brokers, carriers, and even for states that chose not to build their own exchanges. The AgentExpress development team is currently hard at work implementing phase 3 EDE functionality within the platform.
Enhanced direct enrollment has what are known as phases of implementation. While each phase eliminates the Healthcare.gov redirect for some, within phase 1 and phase 2, enrollment scenarios exist which still require a double-redirect. Phase 3 is the most robust implementation of EDE and allows for single-site enrollment of all complex household cases.LEARN MORE
GetInsured was a pioneering participant in the early CMS discussions on how to best build an enhanced direct enrollment pathway. Using the company’s best-in-class technology, while still adhering to CMS regulations and best practices for consumer experience and security, this solution allows carriers, brokers, and states across the country to easily utilize EDE to simplify enrollment.LEARN MORE ABOUT EDE